Asociaţia Judeţeană de Turism Mureş, Târgu Mureş

The Mureş Tourism Association is an organization of physical and natural entities, non-governmental, with autonomous and apolitical character. It has juridical personality and it is meant to accomplish the aims mentioned in the statute of the Association.
Its purpose is the promotion of the tourist potential of the existing points of tourist attraction in the Mureş county, through the increase of the tourist movement and the assurance of a harmonious interaction between the tourist section and factors of a social and environmental charater.

The aims of the Mureş Tourism Association are the following:

the recording of the main tourist resources; the producing of a data base with all the tourist attractions in the Mureş county; the elaborating of proposals for tourism development according to the Yearly
Program for the Development of Tourism; the attracting of programs and financing in order to increase the quality of
tourism in the county; the contribution to the increase of the quality of the tourist product; the tracking of the tourist activity so that the economic agents with an activity; in the tourist field have access to the tourist resources; the opening of tourism information centers in places with a tourist activity
the initiation and development of projects in tourism; the development of cultural exchanges on local and county level as well as at a
higher, national and international level; the elaborating of studies and analyses in domains of tourist interest; moting the cooperation with the local and central administrations; promoting the cooperation and efficient communication between governmental
and non-governmental institutions; the editing of promotional material; attracting and using, in accordance with the law, of financial sources in forms
of donations, subventions, contributions, sponsoring, taxes for catering and
assistance.